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New Era Begins for Bory Moreay as Tensator France
Bory Moreau, France’s leading supplier of queue management and crowd control solutions to the retail, transport, hospitality and leisure sectors, has been officially re-branded as Tensator France.

Taking effect from September, it brings the company in line with the rest of the Tensator Group, which Bory Moreau has been part of since 2008, following its acquisition.

The move follows Tensator’s strategic direction to grow its ‘Solutions’ business, while also maintaining a focus on its traditional barrier products, to become a global provider of products associated with the ‘customer journey’. The new logo therefore incorporates the strapline ‘leader de l’expérience client’.

Despite the change, the Bory Moreau brand will still be in existence and will be used solely for the company’s premium quality signage offering, which is targeted at banks, embassies, corporate offices and hotels across France.

Commenting on the rebranding, Alan McPherson, Tensator Group CEO, said: “Tensator is already synonymous with queue management and crowd control across much of Europe, so this is a logical progression for us.

“However, it is important to recognise the heritage of the Bory Moreau name, which has been in existence since 1898, and its reputation for the manufacture of quality signage. Therefore, we are delighted that the two brands will be working side-by-side to offer innovative solutions to the French market.

Martial Maben, Bory Moreau’s general manager added: “Having been part of the Tensator family for the past two years, the re-brand is a significant moment for us.

“The whole team has embraced the change and we are looking forward to working with our customers, both old and new, under the Tensator France name.”

The Tensator Group has over 50 years experience in the retail, transport, finance, leisure and public sectors, and is renowned for inventing the Tensabarrier® retractable post, which is now a world famous brand and top quality crowd control solution.
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