Duane Reade, New York City’s largest drug store chain has unveiled at the grand opening of its Wall Street megastore, the first Virtual Assistant deployment within a retail environment. A next-generation digital signage solution, the Virtual Assistant provides Duane Reade and its customers with an exciting information, brand and promotional messaging medium using the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.
The completely customized Virtual Assistant greets New Yorkers to the Duane Reade store, immediately engaging customers and providing guidance on everything store related – instructions on getting a virtual makeover, hours of operation, checkout information and even makes suggestions and recommendations on leading brand foods, drinks, cosmetics, hair and pharmaceutical choices available to customers.
Read the full Lawrence, a Tensator Group Company press release
Read the full Duane Reade press release