On Tuesday, July 05, 2011, Duane Reade, New York City’s largest drug store chain celebrated the grand opening of its Wall Street megastore at 40 Wall Street - currently the site of The Trump Building in the World Financial Center.
As Duane Reade celebrates this momentous occasion, Lawrence, too, celebrates the installation of our first US Virtual Assistant in Duane Reade’s impressive Flag Ship location. The Virtual Assistant will welcome customers as they step off the escalator into the space, and introduce them to the store's many new features. The VA was custom-designed for Duane Reade. (photos attached, photo credit to Jonathan Little) Duane Reade also relies upon Lawrence’s Single Line Queuing Solutions to reduce customer walkaways and increase impulse purchases.
This Duane Reade location will reflect its "New York Living Made Easy" mantra in the front end with such features as the Sushi Station, The Juice Market, a Starbucks coffee and fresh bakery counter, a Coca-Cola Freestyle machine, and an expanded natural and organic products section containing fresh fruit, vegetables, wraps, sandwiches and salads.
DDI - Duane Reade to Open New York Flagship
www.ddionline.com/.../industry-news/Duane-Reade-to-Open--4531.shtml