With the Holiday Shopping Season about to kick off -- here are our Top 5 considerations for retailers to keep in mind as you gear up:
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Safety first - allocate enough queue space to accommodate everyone looking to enter the store or the checkout lines.
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A necessity - have extra barriers on-hand in case the need arises to better define spaces around hot selling items or to establish additional queuing spaces.
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Utilize unproductive space – turn wait time into additional browsing/shopping time by using in-queue merchandising solutions. Keeping customers engaged and entertained will make wait time more pleasurable and smart retailers can expect to benefit from additional revenue generation by offering impulse products.
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Communication is key with large crowds – make sure all store signage is clear, visible and effective.
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Bottom line – make customer service and satisfaction the top priority. Train your staff to be alert, attentive, know the safety rules and be service oriented.
Have proper event, logistic and merchandising placement planning in place and get ready to handle waves of retail volume. If you want us to review your existing communications plans including adequacy of signage, stanchions, customer call forward and ticket distribution, in-store merchandising and general management regarding customer traffic flow -- we’re here for you.
Make sure you’ve read NRF’s newest guidelines and check out our special offers to help you manage crowds, maximize customer service and increase your Holiday Shopping revenue generation.