Ajay Joshi on why businesses must react to the changing needs of customers


Ajay Joshi speaks to Information Age about how technology is changing the customer journey and why it is so important for businesses to adapt to this change.

There has been a mass technical evolution, which has altered how customers interact with businesses and the customer journey.

Now more accessible and affordable than ever, consumers have power at their fingertips. Customers are in the driving seat and businesses need to ensure they are at their disposal at all times.

Businesses are rightly looking to innovate in line with the rate of technology’s evolution. After all, even small independent businesses are now on a global stage. Technology is not just the luxury of the biggest players; it is an absolute necessity.


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