For customers with disabilities that limit their mobility, navigating public spaces can be a challenge. Today, the purple pound – or the spending power of disabled people – is worth an annual £249billion to the UK economy. Therefore, ignoring the needs of disabled customers is not only morally wrong; it can also be very costly to your business.
When a store is designed, the needs of the disabled customers will, wherever possible, be considered in the core layout. However, these requirements can be unintentionally forgotten in the day-to-day running of a store. Temporary additions to the store layout, such as promotional displays, can often affect accessibility.