Eyes on the prize
In our last blog we looked at how queuing times and the customer journey can be the difference between this year’s festive season being a success or failure; in the second part of our look at the lucrative Christmas and the New Year period, we’ll focus on how you can make your store stand out from the competition.
Christmas in a retail environment
First impressions count:
Competition on the high street is fierce – never more so than at Christmas and New Year. Ensuring a shop front is visually appealing from the street is vital in converting passers-by into purchasers, and clear and eye-catching promotional signage can do this.
Creating the ‘X’mas factor:
We’d advise investing in interactive digital media, which will not only catch the eye, but also draw customers in. Virtual Assistants are becoming more and more popular – perhaps you could have your own interactive Father Christmas guiding visitors around your store, a sure-fire way of attracting the pester power that young children can bring.
Every retailer should be engaged in creating the ‘X Factor’ that will appeal to shoppers as soon as they enter a store, will capture their attention and set an outlet apart from its competition this Christmas and New Year.
An effective way of doing this is through deploying innovative and engaging interactive digital signage solutions, to provide guidance and information about your store. Corporate TV is another option this Christmas; its messages can be tailored to fit in perfectly with the season and is audio-visual, informative and effective. These platforms can be utilised to direct customers to popular areas of the store, highlight festive offers, promote certain products or simply to provide in-store entertainment – all of which provide added value to the customer.
Given the current retail market, Christmas and New Year are the ideal times for you to maximise your bottom line. By realising and acting on the importance of the customer journey, you can reap benefits that last much, much longer than the festive period.
To help you get the best out of your store this Yuletide, take advantage of our special Christmas offer, designed for retailers looking to enhance their stores this festive season. We’re sure we can help you have a happy Christmas, and a very prosperous New Year.