Queuing has historically been seen as something of a British pastime. But it seems that busier lives and a ‘time is money’ mentality is changing this, with people becoming less patient with regards to waiting.
In today’s fast moving society, Retailers must remember that queuing to pay for something is more than likely to be the last thing a customer will do in store, and a negative experience may leave a lasting negative impression.
Customers evaluate their shopping experience based on a number of elements, of which perceived unfairness and unnecessary waiting are two of the all important factors.
A recent article in A1 Retail focused on the Great British Queue and explored the views of key industry experts. Click here to read the “Waiting in Line” article in full on pages 14 -18.