Lawrence strengthens global corporate identity

Bay Shore, N.Y. – January 9, 2012 – Lawrence, a Tensator Group Company and the US headquarters for its parent company, today announced it will officially rebrand as Tensator, in a move that strengthens the company’s global identity.

With major retailers, international airport terminals, banks and hospitality providers including; Duane Reade, Harrods, JCPenney, Kohl’s, Macy’s, New Look, Target, UNIQLO, London Heathrow, London Luton, Edinburgh, Dubai, Fraport Airports, Southwest Airlines, Barclays Bank, Post Office, and The Empire State Building as valued customers, Tensator has become a trusted name in queue management and customer journey solutions around the world.

“2011 has been a strong year for us in terms of innovation and growth,” said Bill Vetter, General Manager, Tensator. “We’ve launched ground-breaking solutions including our innovative next-generation digital signage solution, the Tensator Virtual Assistant, and the SLQ-3000 split-screen electronic call forward system. By rebranding as Tensator, we are able to leverage the strength of the company’s technological innovations and impeccable reputation on a global platform.”

“This is a very exciting time for us,” said Alan McPherson, Tensator Group CEO. “Lawrence has been part of the Tensator group since 2006, and prior to this was Tensator’s US distribution partner for over 30 years. The name change finally completes our integration of this important part of our company and points to the direction of our future growth and product development plans in North America. Our customers can expect the same commitment to quality products and outstanding customer service for which Lawrence is renowned. The continued enhancements and roll out of Tensator’s innovative solution products will further enhance our overall product offering to the North American market.”

Tensator employs over 180 employees and has six offices spanning Milton Keynes, UK; Bay Shore New York, USA; Frankfurt, Germany; Wroclaw, Poland; Paris, France, & Dubai, UAE. Direct or via its extensive distribution base, Tensator supplies its products, from ropes and posts to point of sales display units, to over 170 countries around the world.

Along with the rebranding effort, which will take effect January 16, the company has changed its website towww.tensator.com and will be issuing a new range of literature and product catalogues.