New Tensator® Virtual Assistants for London Luton Airport

Two new Tensator^® Virtual Assistants have landed at London Luton Airport.

Four years ago, the Airport became the first in the world to make use of the passenger-facing technology from Tensator Group.

Since then, the original Tensator^® Virtual Assistants, which create the illusion of a real person, have been seen by 16.2 million departing passengers, all of which have been given the opportunity to hear their message about items not allowed in hand luggage. This, combined with a host of other security measures, has helped to reduce the number of bags rejected by security by 12 percent, speeding up the security process, as well as helping to manage airport passenger flow. 

The two new Tensator^® Virtual Assistants are the latest Ultra model of the digital signage solution. With a footprint of just 50cm by 50cm, they will be positioned in two separate locations at the Airport to ensure maximum exposure.

“The first of our new Tensator^® Virtual Assistants will be placed in the baggage preparation zone,” Kevin Aldridge, Terminal Manager at London Luton Airport. “Here, the image of an actress in airport uniform advises on liquids in hand luggage, explaining what is prohibited and how to prepare permitted items.

“The second unit, which is based in the main security search area, will reinforce the liquids message and also remind passengers to remove coats, belts and empty their pockets in readiness to pass through the search process.

“The new Tensator^® Virtual Assistant units, alongside other measures, will help to further speed up the security process, ensuring that passengers’ journeys through the Airport are as quick and efficient as possible. Improving the passenger experience is an important part of the £100m redevelopment project which is due to get underway this year, and will see significant improvements to the terminal building.”

Since their debut at London Luton Airport in 2011, Tensator^® Virtual Assistants have become a familiar sight at airports across the world, including JFK, Dubai International, Heathrow and Madrid airports.

Commenting on the continuing relationship with London Luton Airport, Tensator Group CEO Ben Gale said:

“We’re firm believers that technology shouldn’t be used just for the sake of it. It needs to produce tangible benefits for both staff and passengers alike. The Tensator^® Virtual Assistants at London Luton Airport are the perfect example of this in action.

“The figures speak for themselves and show that passengers are engaging with units and listening to their important messages. In turn, this has freed up staff resources to focus on other aspects of the security process, resulting in a faster passenger journeys through the terminal.”

The Tensator^® Virtual Assistant is now used across a range of sectors as an innovative promotional and marketing resource, including retail, events and conferencing, rail travel, healthcare and the public sector.