Tensator’s Virtual Assistant Ultra sweetens Tetley’s Middle East sales

Tensator Virtual Assistant for Tetley installation in Kuwait

Press release

Tensator’s Virtual Assistant Ultra sweetens Tetley’s Middle East sales

MILTON KEYNES, UK, 9 December 2013 – Tensator, the world’s leading queue management and customer journey specialist, has helped long-standing British tea brand Tetley cause a stir in Kuwait’s supermarkets – by using Virtual Assistants to promote tea.

Tensator’s Virtual Assistant Ultra model has been installed at 10 Co-op stores across the country, and brings the mechanism of Tetley’s drawstring teabags to life with a live demonstration.

Currently in stores in Jahra, Defence, Madina Saad, Sulaibhikhat, Adan, Qusoor, Rumaithiya, Rikka, Fahaheel, and Salmiya, the 50x50cm unit is designed for retail shop floor promotions, and to create a buzz around a particular product.

The Virtual Assistant Ultra is a next generation digital signage solution that uses cutting-edge technology to project an image and create the illusion of a real person. This gives it the unique ability to bring messages to life and attract more sales.

Its integrated Bose® sound system and ability to showcase Tetley’s range of drawstring teabags in detail means that the benefits of the product are made much clearer to crowds of shoppers than would otherwise be possible without devoting extra staff.

“For the Virtual Assistant Ultra to have made such an impact for Tetley in Kuwait’s retail sector is testament to the unit’s ability to connect with shoppers on a completely new level,” commented Tensator Group CEO Alan McPherson.

“We are looking forward to watching the system become a much more common sight for these applications, and are eager to see how shoppers’ reactions are reflected in product sales.”

Tetley’s parent company, Indian tea giant Tata Global Beverages, was attracted to the Tensator Virtual Assistant Ultra because of its ability to interact and create a wow factor in store.

Danny Finney, Commercial Director for Tata Global Beverages in the Middle East said, “This is a first for supermarkets in Kuwait and the wider Middle East, and the Virtual Assistant experience is very life-like and unique. As a brand, Tetley has a long history of innovation so we think it’s a perfect fit to use state of the art technology to demonstrate our revolutionary Drawstring teabag”.

For more information on the Tensator Virtual Assistant range visit

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