The last decade has seen a technological revolution in the retail sector. Ajay Joshi, head of media at customer journey specialist Tensator, asks are retailers actually reaching their full potential?
There’s no shying away from the fact that budgets have been tighter and high street retailers have been fighting a battle with their online counterparts. Operational efficiency has been key.
This is why we’ve seen an uptake in technology such as self-serve and automation. Consumers feel as though they’re taking control of their own retail experience and retailers have been able to save money on resources.
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