NRF Spotlight: Tetley Tea and its Animated Tensator® Virtual Assistant

Animated Tensator Virtual Assistant
The January issue of STORES Magazine and NRF.com includes a spotlight written by Editor Susan Reda, featuring our client Tetley Tea’s implementation of its animated Tensator® Virtual Assistant.  A first of its kind, the article notes that the Tensator® Virtual Assistant brings Gaffer, head of the “Tetley Tea Folk” animated characters used by the brand in advertising, to life — in a matter of speaking — helping attract buyers and point them to special offers.
 
The article goes on to quote Andrew Pearl, director of customer and shopper marketing for Tetley who remarks that the Tensator® Virtual Assistant is a really engaging promotional tool. Pearl notes that the built-in sensor tells Gaffer when he is on his own so he can call out to any passerby to get them to come over and look at the current tea offers he has on his iPad.
 
One of the key points raised in the technology spotlight is the impact that an innovative solution like the Tensator® Virtual Assistant has on influencing behavioral change over other forms of digital signage. Research has shown that customers are becoming desensitized to more traditional forms of marketing, and brands need to have an innovative approach to capture customers’ attention.
 
To read the complete article check out NRF.com’s Spot on Technology.
 
 
queue management

4 wayfinding signage solutions for event venues

Large crowds and big events usually go hand-in-hand. Use effective signage and wayfinding solutions to ensure positive visitor experiences. You wouldn’t want your venue to become infamous for a poor customer experience. Using signage in a queue space will help unlock a normally untapped stream of revenue generation. Occupied time is preferable to unoccupied time: […]

Read more
queue management blog

Ultimate Guide to queuing barriers 2022

Estimated reading time: 8 minutes Welcome to our ultimate guide on queuing barriers, designed to help you find the right barrier for your company or organisation. Inventors of the original retractable queue barriers At Tensator, we are the inventors of the original retractable barrier. Our barrier systems allow you to enhance your space with one […]

Read more
gradient
Top