tensator blog
queue management

How to improve accessibility within a store

improve accessibility within a store

For customers with disabilities that limit their mobility, navigating retail environments can be a challenge. What should be a smooth, stress-free experience is often causing unwanted anxiety, which can turn disabled shoppers away. There are solutions to improve retail queue management that stores can use to make sure accessibility is a priority. 

Today, the “purple pound” – or the spending power of disabled people – is worth an annual £249billion to the UK economy. Ignoring the needs of disabled customers is not only morally wrong; it can also be very costly to your business.

Where are retailers going wrong with accessibility for disabled customers?

When a store is designed, the needs of the disabled customers will, wherever possible, be considered in the core layout. However, these requirements can be unintentionally forgotten in the day-to-day running of a store. Temporary additions to the store layout, such as promotional displays, can often affect accessibility. Although these additions are temporary, they can leave a permanent impression on your disabled customers.

When rails and racks are placed too closely together, this further limits floor space. In larger stores, walkways are a set width and are kept clear but when stock is placed away from this walkway, they can still be placed too closely together. This limits the opportunity for wheelchair users to access products. In smaller stores particularly, extra stock and other clutter can spill into the aisles, which can cause further access restrictions.

To improve accessibility within a store, here are our top tips

  • Remove unnecessary stock and other clutter
  • Add ramps in place of steps
  • Widen walkways
  • Train staff to develop the confidence and knowledge to engage with disabled customers
  • Ensure you have high light resources to improve visibility of hazards for the visually impaired

By implementing positive changes that remove barriers for your disabled customers, you can improve customer loyalty, increase profits and therefore build a positive reputation.

For more information on how to improve accessibility within a store and the retail queue management solutions that we offer, including our access control solutions, please contact us using the form below.

 

The Definitive Queue Management Guide

Managing queues effectively is an interesting topic that’s applicable to all customer-facing environments. Although the industries may vary, there’s actually little difference as to how you deal with queues in a retail store versus a bank, for example. The goals are ultimately the same: to manage queues with the aim of improving customer experience and […]

Read more

How to improve airport passenger flow (and keep your flyers smiling)

With summer just around the corner, many airports are gearing up for what’s likely to be their busiest time of year footfall wise. Last year, the busiest day in aviation history was recorded when a staggering 212,000 flights filled the sky in a single day in June. An added number of scheduled flights in the […]

Read more
gradient
Top
logo