Tensator Named “Cool Vendor” by Leading Analyst Firm

manual call forward queuing

Press Release

Milton Keynes, U.K. and Bay Shore, N.Y., April 25, 2012 – Tensator, the world leader in queue management solutions, today announced it has been included in the list of “Cool Vendors” in the Retail Cool Vendors 2012 report by Gartner, Inc.

Tensator was selected as a Retail Cool Vendor for its next generation digital signage solution, the Tensator Virtual Assistant which communicates important messages using the very latest in projected imaging and audio-visual technology to create the illusion of a real person.

According to the report, “When shopping in store, consumers in Gartner surveys regularly indicate that the most important aspects of customer service include the ability of the retailer to have stock on the shelf, to provide available and informed associates, the ability to find items easily and the ability to conduct fast checkout. The report also notes that in-store, customer-facing technologies are changing the way retailers interact with customers on the selling floor by providing a high-quality experience through state-of-the-art imaging to enhance the shopping experience for customers.”

The Tensator Virtual Assistant provides a custom solution based on retailer specifications and can deliver messaging 24/7, providing customers with way-finding information, brand and promotional messaging. The next-gen digital signage platform helps ensure that customers have ready access to the information they need to know to improve their in-store experience.

“We consider our inclusion in the Cool Vendor report by Gartner confirmation that the Tensator Virtual Assistant can meet both the customer service needs of consumers and retailers alike,” said Alan McPherson, CEO of Tensator. “The Virtual Assistant offers consistent, targeted and precise messaging that helps consumers get the information they need while helping retailers increase conversions and improve their average transaction value.”

Installed by several major retailers, the Tensator Virtual Assistant is generating interest across the world, and across every vertical sector. Tensator has an established network of 100 distribution partners and 1000 resellers worldwide serving 170 countries, along with in-house support service resources and a wide global network of outsourced field service engineers.

About Tensator
Tensator is a recognized leader in Queue Management solutions. The company offers a large range of digital media platforms, electronic call forward systems, display and signage products, crowd and access control solutions, in-queue merchandising systems, and the Tensabarrier, the most respected barrier in the world. Tensator empowers blue chip retailers, international airport terminals, transport providers, financial institutions, major exhibition, leisure and entertainment venues, construction sites, restaurants and hotels to speed customer flow through the queue, improving operational efficiency and customer satisfaction. Tensator helps eliminate lost revenues through walk-aways and drives high value impulse sales with its range of queue management solutions. Visit for more information, and follow us on Twitter, LinkedIn, Facebook and YouTube.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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