Tetley’s holographic assistant teaches tea making in Kuwait

Press coverage

Tetley is using holograms to show Kuwaitis how to make a perfect cup of tea.

The Yorkshire-based company is using the hijab-clad virtual assistant in 10 Co-op stores in the Arab state, as part of an eye-catching POS display. Tetley’s parent company, Indian tea giant Tata Global Beverages, said it liked the hologram’s ‘wow’ factor.

Check out The Grocer to read the full article.


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